The Mercedes-Benz Superdome in Louisiana is one of the nation’s most impressive venues. It’s also the stadium the New Orleans Saints call home. But soon, the Mercedes-Benz Superdome may not be the only stadium in NFC South bearing the Mercedes-Benz name, as the luxury automaker reportedly signed a huge deal to have the naming rights for the Atlanta Falcons stadium-in-the-works.
The move makes sense for Mercedes-Benz, which recently moved its U.S. headquarters from New Jersey to Atlanta. While the move has placed the company in temporary offices for the present, the new headquarters will be ready around the same time as Atlanta’s new stadium.
The new $1.4-billion arena is set top open before the 2017-2018 NFL season, and with an absolutely stunning design, it only seems fitting that it would boast the Mercedes-Benz name. The shape of the stadium is intended to look like the wing of a falcon while eight translucent, retractable panels are inspired by the Pantheon. The stadium has an expected capacity of 83,0000 that can easily block off sections for smaller events.
Like Mercedes-Benz vehicles, Atlanta’s new stadium will be loaded with technology, including a five-story, 360-degree Halo Board, which is expected to be the largest video board in the world.
In addition to being the Falcons home stadium, the new venue will be home to the Atlanta United FC from the MLS and play host to the 2020 NCAA Final Four.
As Mercedes-Benz makes headlines for big moves like this, it also has been making waves in the automotive world, as many of its all-new models are now available on the lot or nearing their release dates.
According to the Atlanta Falcons Twitter feed and team owner Arthur Blank, it looks as though some of the Falcons star players may be driving some of those new models.
Blank: Julio is about to sign one of the biggest deals in the NFL with us and he doesn’t drive a Mercedes-Benz, so we’ll have to change that
— Atlanta Falcons (@AtlantaFalcons) August 24, 2015
The 2016 Mercedes-AMG GT S has been available for a few months and the all-new GLE-Class SUV recently made its debut, with the Coupe soon to follow. Take a closer look at any of these models and look for official word regarding a partnership between Mercedes-Benz and the Atlanta Falcons new stadium.
In the meantime, take a closer look at the design and functionality of the Falcons new stadium in the video below.